Strategic content to grow your business
If you're the founder or marketing manager of a start-up or small business you're probably driven by the ambition for growth. But with a tight budget and a lean team, you're juggling many priorities.
Your time and attention seem to be pulled in a million different directions, making it difficult to prioritise content.
Do any of these situations sound familiar?
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Creating social posts on the fly.
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Rushing to write marketing emails at the last minute.
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Inconsistencies in your tone and messaging across channels.
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Wanting to A/B test content on your website, but never finding the time.
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Big ideas for the blog on your website, but you struggle to update it regularly.
If you relate to any of the scenarios above, you’re not alone. It’s the reality for a lot of fast-paced start-ups and small businesses.
But you’re in the right place if you want to improve things.
Embracing a strategic approach to your website and marketing content can help deliver the business growth you’re ambitious for.
Unlock the Benefits of a Strategic Content Approach
Want to save time, save money and boost sales?
With a strategic approach to your website and marketing content, you can deliver consistent cross-channel messages that resonate with your customers' needs, pain points, and stage in the customer journey.
This can improve their perception of your brand, making them more likely to convert and remain loyal customers.
Approaching your content strategically can also save your business time and money.
You’re able to repurpose your core content in different formats across different channels, saving any duplication of effort. You’re also able to address common customer queries proactively, reducing the strain on your customer service team.
The tangible benefits of a more strategic approach to content include:
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Increased site conversion rates
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Improved customer retention rates
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Increased visibility in search engines
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Improved engagement on marketing posts
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Increased email open rates and click through rates
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Increased perception of expertise, authority and trust
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Less strain on customer services answering common questions
Tailored Solutions for Your Unique Business Needs
Your business is unique. The way you approach content and marketing should be too.
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Cookie-cutter solutions don’t cut it. I’ll tailor my services to your business needs, under one of the following categories:
Done With You Content
The most collaborative approach.
I'll work alongside your in-house team, filling any skill gaps and providing ongoing feedback and coaching.
Whether it’s producing a rolling 3-month strategic content calendar, developing briefs for your team to write from, or copy-editing first draft content - I can provide the support your business needs.
Create Consistent, Effective Content That Resonates with Your Audience
I'm here to help your business create content that's consistent. cohesive and effective in reaching your audience across all touchpoints.
I have the skills and experience to support in three core areas that will deliver content to help your business achieve growth.
Positioning and Communication strategy
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Competitive analysis
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Target persona creation
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Proposition refinement
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Core messaging
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Tone of voice
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Conversion focused on-site content
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Website copy
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Landing page content
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Product descriptions
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Lead magnets & e-books
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Case studies
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Online marketing content
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Online ad copy
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Blog posts and articles
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Social media posts
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Email marketing content
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Video scripts
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Webinar scripts
Ready to get started?
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If you have a competitive product or service offering, are ambitious for business growth, and feel your cross-channel content could be improved - it's probably worth us having a chat.
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The first step is to catch up for a quick 15-30 minute discovery call, where we both get the opportunity to discuss your business and content objectives and decide if we're the right fit for each other.
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If we both feel we have the right chemistry after our discovery call, and I genuinely believe I can make a difference for your business - I'll put together a tailored proposal based on the things we discussed.
I'll typically put together a couple of options for working together, based on different budget levels.
If you'd prefer not to go down the formal 'video discovery call' route just yet and maybe just have a few questions or queries, please feel free to drop me an email at craig@contentforgrowth.co.uk